Earlier this year, one Donny head teacher leveled criticism at the Doncaster Book Award (for whom I am Treasurer) for hosting an event featuring CBBC stars, and now authors, ‘Sam and Mark’. The DBA has been organising events led by ‘proper authors’ for the last twelve years... but does their promotion of Sam and Mark indicate a descent into popular culture at the expense of literacy excellence? For me, celebrity-written children’s books can be split into two camps: the fir